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The Rise of the CDO

Written by: Martin J Williams
June 2014
Tagged: Chief Digital Officer, Chief Marketing Officer, CIO

We’ve taken a look at the growing role of the Chief Digital Officer and the increasing influence of the marketing department and the Chief Marketing Officer over the CIO’s technology budget. Will Gartner’s prediction of the CMO having greater IT budget than CIO by 2017 come true?

See our findings in the infographic below:

The-Rise-of-the-CDO

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